How To Create Effective Quality Content Marketing

In business marketing, internet is one of the most powerful tools to use. It is also proved to be effective marketing tool to attract customers. Modern customers spend most of their time online. Therefore, it is a great place to attract them. Internet should be included in to your business foundation. However, another factor that’s just important as internet itself is the content. You won’t attract your customers without making high quality contents, especially because modern customers are smart enough to differentiate which one is worth their time and not. 

High quality content marketing for your business

It is true that business requires actions that need thorough plan and estimation. There is no room for careless actions because every decision has its consequences. Content production is quite challenging especially if you don’t target specific customers. You won’t know what kind of contents to attract them the most. So here are several tips to create high quality contents effective for your business marketing.

High quality content marketing for your business

Decide your target audience specifically

You have to target specific audience because they are varied from age, interest, and demand. If your content is too general, you won’t attract any of them. Therefore, you should conduct a research to identify your target audience.  When you decide target audience, make sure to create contents to raise your brand awareness. There are several option to decide your target audience. You can identify your current customer base or find another factor such as age, gender, level, occupation, background, etc. 

What kind of content you are going to create

There are various types of content you can make. You can choose to use only one type of content. However, it is also possible to combine all types to attract more audience. You can create video, blog, or templates contents. Some content types might not suitable with your brand so you can decide yourself what type to use instead.  

Choose the right tools market to publish and manage your content marketing

Managing content is not easy. Thus, make sure to not only choose effective, mainstream tools market but also the one that is helpful. Choose tools that can help your work easier. Therefore, you won’t waste your time trying to figure out how things work. 

Choose particular style of how you deliver the content

Every entrepreneur must have their own trademark in how they deliver their content. Some of them try to match with who their customers are. For example, some of entrepreneur use formal language in their content since their majority of customers are people involved in business management and industry. You can decide your own tone to make you different from others. You can be friendly, playful or authoritative. However, make sure that regardless of the tone, your messages are honest, reliable, and direct. 

Content management is part of important aspects in business you should develop because it keeps growing. Running a business in this modern world requires you to keep up if you want it to keep growing in the long run. 

What to Look Before Booking A Surf Camp in Bali

When you talk about surfing, it’s hard to not to think about Bali. This little beautiful island in Southeast Asia is a worldwide popular surf destination since wave riders first found its incredible waves back in the ‘30s. Now surfing in Bali has become one of the prime itinerary for many travelers who flocks to the ‘Island of God’, fulfilling the alluring call of the swells and barrels. Whether it’s their first or hundredth time riding the waves, going to surfing camps to enjoy a sunny surfing holiday is definitely a good idea. To ensure the best holiday experience, here’s what you need to look at surf camp in Bali before choosing one.

What to Look Before Booking A Surf Camp in Bali

Does This Surf Camp Bali has All-Inclusive Package?

One of the reason surfer loves surf camps is their practicality. It’s a perfect lodge for surfers who usually have more needs than regular travelers. Know that beside meals and accommodation, you need other surf-special equipments. You gonna need surfboard, wetsuit, and proper guest surfboard storage (if you are bringing your own). Make sure that the surf camp at least has a surf rental that you can rely on. This is especially important if you are a total beginner who just learn about surfing. Having an all-inclusive package of at least beds, breakfast, and surf equipment rent helps you to stay in budget and get everything you really need. A surf camp would have plus points if they also provide creature comforts such as laundry, free Wifi access, free parking, bike rentals, private bathrooms, and alternative diets on their menus, but it might adds up to the price. 

Do They Have Good Surf Materials? 

If you have time to visit the surf camp in Bali that goes in your list, take the chance to see how they take care of their materials. Does the wetsuit looks old and worn-out? Is the surfboard showing unpromising signs like delimitation or repaired breaks? Do they have regulation of changing their materials every several years? Do not make typical surfer mistake. You don’t have to accept an outdated condition for a bargain price. Because you pay for their service, you deserve to get the best of it. 

Read More: Best Surf Camp in Morocco – What to Expect?

Are the Mentors Qualified?

When you sign up for surf camp in Bali, you will be assigned to a surf instructor to teach you al the skills you need to master. Most of the times, you will share the instructor with a small group of other surfers throughout your entire stay. You want to have the best mentor as possible, so make sure they are qualified to do so. A good instructor is not only the one who shares all the secret techniques of surfing, but someone who also radiates good learning vibes. They will tech you, corrects you, encourage you, and get as excited when you manage to stand up on the board for the first time. 

Can You Find the Surf Camp Bali in Trip Advisor? 

Finding the surf camp you like in TripAdvisor with good ratings and reviews is a good sign. This is a place where you could find honest reviews. If the majority of the reviewers are giving 4 stars and positive comments, you could be sure that the camp is really that good. 

Location of the Surf Camps

By now, you will have known that Bali has more than a handful of surfing spot across the island. As such, Bali has a lot of surf camp choices flourish in popular surf destinations. Thinking about the right location that suits your skills and interest is necessary. The surf camp should be located where the waves is rolling, is near the waves that match with your current abilities, and preferably close to public facilities. Staying in a quiet surf camp on secluded beach might sounds idyllic. But it might means you need to take a 30 minutes bike trip to the nearest ATM and convenience markets. 

Best Spots for Scuba Diving for Beginners

You have just received your open water certification and now you cannot wait for your first dive. The underwater is waiting with stunning coral reefs and brimming marine lives! However, not all dives is suitable for rookies. Some are too cold, some has muddy visibility, and some others are too strong in currents. As a new comer in the world of diving, you want to dive in fairly easy surrounding. Your first few experiences in diving should be enjoyable, enriching, and give you enough stimulants to adjust in the open ocean. Here, we have compiled our recommendation on best worldwide dive sites for beginners. Keep reading!

Best Spots for Scuba Diving for Beginners

Ideal Diving Sites for Beginners in All Around the World

The Cayman Island, Carribean

The Cayman Island is famous as one of the best scuba diving spot for beginners. It has among the clearest water and highest visibility in the world for all year round. the visibility on this calm, turquoise water could reach up to 18-30 meters or 80/100 feet. Located in the middle of tropical Caribbean Sea, the water temperature of Cayman Island stay at around 26-28°C/78-82°F, which is perfect for either first timers and professionals! The Grand Cayman is the most popular destination, but the Sting Ray City would be one of the spot you love the most. Is the most shallow site you can ever find, where you only need to descend about 3-5 meters to reach the bottom and see squadron of passing stingrays!

Bali, Indonesia

Bali might be identical with towering ‘Pura’ temples and surfing beaches, but the less touched underwater world is a no joke. A part of the world’s coral triangle, Bali’s seabed is blooming with colourful corals and teeming marine life. The Island of Gods’ has three recommended diving sites for beginners. The Nusa Lembongan is great to dive in relatively shallow water and get a chance to meet with Manta up close. Amed is bright and brilliant with warm water and magnificent reefs. It’s just around the corner with the next recommended site, Tulamben. The Tulamben is notoriously famous among beginners as it has weak currents which is ideal for someone who just begun to know the ocean. The visibility is excellent, reaching 10 to 30 meters under good weather. It’s a drop-off site where you could just descend to the dive site from the beach. The water is alive with eagle rays, giant parrot fish, schools of lionfish, dog tooth tuna, to black tip sharks. 

Read More: Scuba Diving Lessons For Beginners and How To Choose Training Agencies

The North Male Atolls, Maldives

Maldives is huge among divers and it’s highly recommended diving place for rookies. One of the most popular is the North Male Atolls, adorned with healthy corals and abundant marine life. The warm water helps diving adjustment easier for the beginners. 

The Visayas, Philippines

Being in the heart of the world’s Coral Triangle blessed the Visayas, Philippines, with crazy rich concentration of concentration of corals and tropical marine life. An ideal site for diving newbies,  the water is warm almost all year round with crystal clear water and high visibility. 

How to Run Family Business Successfully

Lots of people say that running a business with family is like asking for disaster. However, it is not entirely true. It is true that running family business is challenging is so many ways especially when it comes to setting boundary and professionalism. However, it is not impossible for you to run a business with your family members successfully. If you can tackle down the challenges and deal with every hassle successfully, your business will do just fine and it will be so rewarding because you reach success together with the people you dear the most.

Running a business with family members successfully

Every business owner has their own approaches and strategies to run a successful business. Every type of business also has its own risks and challenges to deal with. As for family business, you can run it successfully along with your family members if you do it right. Here are things you can do to run family business successfully.

How to Run Family Business Successfully

Set Clear Goals and Directions

Discuss everything thoroughly and professionally from the beginning and find purpose. It is important to find purpose and set goals even it is family business. You need to set target so you and your family members know where to go. You know the direction of your business so even if there is conflict in the future, you can remind yourself the purpose and goals you have set together from the start. Also, make sure that the intention to run a business together is not just a flux.

Planning

Prepare and plan everything thoroughly and in detailed. Business should be treated like a business. Thus, you need to make business plan from the beginning. You need to sit together and discuss about everything regarding to the business including financial setting, marketing strategies, responsibilities, and many more. Do not skip anything even though it is minor thing. The more thorough you plan, the more effective your business will be.

Set professional boundaries

You also need to create written and formal agreements just like when you do with non-family business partners. Written and legal agreement is like your manual how to run the business with each other’s role and responsibilities. This way, you don’t have to question your responsibility because everything is planned and agreed beforehand through written contract/agreement.

Be Professionals

Working professionally along with family members can be very challenging. However, you don’t have to be over-stressed about it. It might be hard in the beginning because you are still adapting to how you interact in professional environment. However, you also just need to enjoy comfortable feeling when you are working with family members. There is no awkward moment so it should motivate you to focus more on your tasks.

Open Mindness

Try to always be open-minded. You and your family members have the same upbringing and family tradition so it’s common to tend to be close-minded. It is understandable because your mind has used to revolve around similar things. Thus, always remind yourself and your family members to learn something new so it is not too hard to find new ideas and create innovation for the business.

Protecting the Ocean on Scuba Diving Vacation for Beginners

When you are new into diving, you might put larger portion of your focus to basic diving techniques, adjusting to the newly discovered underwater environment, and mainly surviving your first dives in the open ocean. You might not be entirely familiar with rules and manners underwater. Firsts scuba diving experiences could be entirely overwhelming for beginners. Everything is happening at once, everywhere you go there’s beautiful coral garden brimming with school of fishes. In the midst of this alluring beauty, it’s easy to feel complacent and accidentally harming the marine wildlife in the process. Don’t be a foolish diver. Here’s what you need to do.

See Everything, Touch Nothing

When you dive to the ocean, you are a guest. The wildlife is the host. Be a good guest by never touching anything you have in sight. Your dive operators should inform this to every session of scuba diving for beginners. Never touch fishes as you could potentially break the slimy mucus on their body. Marine animals need it to protect them from infections and help them deter from predators. Never pick up ANY animals just to take a closer look at it. And yes, that’s include holding that cute starfish. Under any circumstances, do not ride animal—turtles has been a victim of this abuse for so many times. Never, ever, snap a branch of coral reefs. No token should be taken from the sea!

Avoid Entry and Exit Points Over Shallow Coral Reefs

On scuba diving for beginners lessons, you learned a lot about techniques of entering and exiting waters. While most of your time is devoted on practicing the right techniques, many beginners are unaware of the surroundings. You see, enter and exit points should never be done over shallow coral reefs. Corals are very delicate and a minor sweep from your fins could damage their bodies. They need years to recover! 

Scuba Diving for Beginners Should Watch Where to Adjust Equipments

Choosing a coral-packed diving destinations is actually risky. You get impressive sceneries to enrich your diving experience, but you potentially harm the natural surrounding. Some of new divers even go as far as standing on top of corals where they are resting or adjusting something. That’s a big no-no! For the love of Poseidon, please avoid coral-dense sites if you can’t control your buoyancy yet. Even stray fins could stir up sands on the seabeds, causing serious blocking that renders corals to get on sunlight. Without sunlight, it’s hard for corals to survive. Beginners should be advised to be entirely comfortable with their equipment so they don’t cause unwanted accidents. If you need to adjust something, go up to the deck or the ship before going back to the water again. 

Read More: Bali Indonesia Diving, The Perfect and Ideal Adventure Destination

Avoid the Temptation of Feeding the Fish

This is the hardest temptation of scuba diving holidays for beginners. As someone entirely new to diving, it’s natural if you want to draw the attention of the fishes. However, many people do it the wrong way. Even the dive masters themselves. Irresponsible divers try to lure fishes by bringing some fish food/ baits. This could discourage fishes from performing their natural purposes; e.g, cleaning algae from coral reefs/ dead skin of big fishes. 

Try Your Best to Not Cause Disturbance

Marine animals are, essentially, just like other animals. They could get stressed from human’s natural disturbances and get sick as consequences. Make sure your dive operators are taking divers in small group. Don’t get too close to fishes. Adjust the brightness of camera’s flash that can stress out delicate creatures such as pygmy seahorses. 

How to Sustain Your Business In The Long Term

There is a saying states that you should treat business like a business if you want it to grow successful. It is true. Of course, every individual may have different reasons why they jump into business. Some people do it because they love it and some others do it due to needs.

sustain long term business

Every individual also may have different goal when they decide to run their own business. However, there is one important principle for successful business; treat it like a business. If you run a business half-heartedly or do it as your hobby, it will be harder to reach success that will last in the long run.

Read More: DIY Social Media Optimization For Your Business

Sustaining the success of your business

Running a business requires hard work. You also need the right approach to reach your goals. Besides, you cannot do it all alone. You need to build a solid, reliable team that can help your business to remain in the long run. Here are things you should do if you want the success of your business remain in the long term:

  1. You should commit to what you do. You cannot treat it like casual thing. It is not something you can tend to only when you have spare time. If you want your business to grow successfully, you need to make time for it. You have to be fully committed to your business. Therefore, you can focus on achieving your goal. Keep in mind that business is more than a side project, especially if you have high expectation.
  2. You also should set clear goals and objectives. When you treat your business like a hobby, the purpose behind it may only be for fun. However, it will be different when you treat it like a business. You need to set clear goals driven by passion and ambition. Goal is one of important element that can drive you to run business successfully in the long run. When you have goal, you have motivation to keep going and do it seriously.
  3. To sustain your business in the long term, you need to work hard and work smart. It is not a secret recipe for successful business. First thing first, you have to love what you do. If you already dislike your business, it is hard to find motivation to success. When you love what you do, you will find ways to make it work. You won’t hesitate to work hard. In addition, you also need to work smart to sustain your business in the long term so that you can find efficient and effective strategies to make it work.
  4. It is also great to know your value and how to use it to your benefit in running business. You have to understand who you are and what you are capable of. Of course, it also means you have to know your weaknesses. You can run a business based on thing you love. However, it won’t work if it is something you are not good at. Thus, make sure you know and understand very well your own value.

Cheap Surf Charters: 3 Step to Get Affordable Experience

Surf charters are what you will need when you are thinking about the luxury and more comfortable adventure in surfing. But, starting to experience one can spend more of your travel budget since it is involving the boat as well as the onboard services along with all crews and facilities. The good news is, there are always the travel hacks you can do to make the surfing charter becoming more cheaper or at least you should not pay more than you should.

Steps to get cheap surf charters

How much have you been hearing the surf boat charters will cost you? What about that surf package will be started from $70 per night/person? There are also some others that can reached up to more than $800 per day. Even for a day surfing, the chartered boat will be so much expensive than that and you may end up paying for $1,500 a day.

Get cheap surf charters through these ways

I may not rich, but it is still too much for everyone. Price is relative for some people, but we surely know which one go cheaper and which doesn’t. And here are steps how you are getting it cheaper right before you are packing your stuffs.

1. Find the surf operator that have various boat option to choose

If there will be someone asking me which is the best surf charters that worth your money and adventures, then my only one answer is Nomad Surfers company. That’s it.

It is because they have so many boats and you can find them at almost anywhere in this world. The company is operating in all continents and the boats are serving the travellers that are requiring to spend their holidays by surfing in the popular spots in the world or choosing the hidden ones.

The $70 per night is the company’s rate and it is operating and also sailing in Komodo Island sea in Indonesia. But like I say, they have got more destinations, spots, ocean, various boat design, etc.

2. See if there will be the cheap surf boat charters package offers

Surfing is popular and it is one way to spend the holidays. We also have been realising for long that any kind of travel ideas are being sold in various package.

If you have got the surf company as I recommended on above, then you will only need to see about what are they offering to you. Doing this may allowing you to find the promotional surf boat chartering whether for you alone or when you are coming with your bros.

3. Forget about the “luxury” surf adventure! You’re not really need that

Travel companies will keep on telling you everything beyond your own imagination. They will whispering you about how luxury it is to chartering the boat and spending your holidays with them.

The thing is that, as long as you are safe, the foods and drinks will be served on boat, you’ve got room to take a rest comfortably, than that will be your own luxury.

Surf charters will mostly allowing you to spend times in the ocean and you are not actually need to have the luxury settings of the boat you are going to charter. Your body will be salty enough and that’s really not a great match to luxurious trip.

Read more: A Curated Tropical Trip with Komodo Boat Charter

Moreover, the real luxury surf charters are so much expensive where a week of chartering the surf boat, you can spend 2 or 3 months in beautiful island of Bali.

Have you got the idea about the other ways to get the cheap surf charters in anywhere?

The Importance of Wellness Traits in Business

Managing your own business requires you to create positive and effective working environment. Running a business also requires well management. It is not easy to create but it is not impossible to achieve. It may take time until you can create a solid team in effective working environment.

Working with wellness traits in workplace

However, your attempts is worth it. Business is rewarding but is can also challenging due to negativity because working environment is full of pressure. Creating and maintaining healthy workplace is not easy but you can do it for sure.

Working with wellness traits in workplace

The workplace where you run and manage your business should be in positive, healthy, effective condition. Thus, everything will go smoothly and positive result is more likely to happen. Besides, healthy workplace can also help increasing productivity. There are common set of traits in healthy workplace you need to know so you can start encouraging and building them:

  • Open, clear, and honest communication – This is one of the most crucial element in the workplace. This trait sounds simple to create. However, it is also challenging in some ways because every individual in your team has their own characteristics which can influence how they communicate to each other. However, you can encourage more open and honest communication. This is more effective in solving problems because everything is viewed through objective lens. When all in the team understand the value of this trait and practice it, they will view feedback as an opportunity to grow and work better.
  • Respect, understanding, and compassion – These traits are important to practice within workplace for more effective business. One might think that in business, professionalism is the only trait that matters. However, respect, understanding and compassion are also essentials because those can make everyone feel more valued and appreciated. People tend to act kindly when they are treated with respect and understanding.
  • Cooperation and support are also wellness traits which are very important in business. You see, you can go faster alone but you can reach farther in team. However, a team won’t work without cooperation and support. When you can create a workplace with those traits as the evidence of the wellness, healthy competition will emerge.
  • Sense of humor is also a trait you need to practice in the healthy workplace. Business is about professionalism but adding some sense of humor won’t hurt. In fact, it can lift up the mood of everyone. Business is full of expectation and goal so it is common to feel overly-pressured or stressed. Humor can drive happiness and laughter can generate endorphins. That’s where natural antidepressant emerges to help everyone in your workplace feel less stressed.
  • Flexibility in business is also wellness trait you need to practice along with your teammates. You see, there are many challenges in business such as rapid growth of technology, demands, and many more. If you cannot be flexible, you will get easily left behind. Change does happen and you cannot avoid it if you want your business to strive. Flexibility is one of the most important traits to deal with it.

DIY Social Media Optimization For Your Business

There are more businesses can be built through internet and one of the popular among the other available ways is to start building and optimizing the social media accounts.

I think I will not give you the reasons why you are going to do that for your business. Moreover, you have also been knowing that there are so many internet users today are signing into their social profiles and start interacting with what they are thinking to be interesting at the moment.

What is Social Media Optimization (SMO)?

Before we are getting started to optimize the business social media pages that you are going to do it yourself, let me give give you a short brief intro about what it is actually.

In digital marketing, there are 2 main popular strategies to build an online business which are getting the best rank for your site through Search Engine Optimization (SEO) and SMO itself.

DIY social media optimization (SMO)

Both are ways to build an online business to reach more audiences and customers for free or starting it using the paid service like the ads platforms.

And apparently you are possible to doing it all together if you’ve got time and budget. Else than that, you may need to hire the social media specialist or service if you have no idea to optimize your page in an advanced level.

Read also: How Does Digital Marketing Agency Help Your Business?

But for now, let’s see what you can do by yourself alone since you don’t need to find services for something that is not actually consuming more of your time and money.

Recommended DIY practices in optimizing social media accounts

To start your own social media optimization, you have to realize that there are 2 kind of profiles based on their usage: Personal and Business.

The best example for this is after you have just registered on Instagram. There, you will find that the personal profile can be changed into business profile.

Doing this is important since each profiles have their own features and they will help your audience a lot in accessing your main business platform which is the official site.

The next thing you can do is that providing your business logo as the profile picture. Keep in mind that you will need a professional logo for this but if you have no skill in creating that, just make one that will not make you ashamed by that. You know what I mean right?

The importance of doing this is to promote your business brand and to be honest, this step can’t be skipped. So, spend your time for awhile before registering for social media accounts and find an inspiration for your logo.

The third thing to deal with social media optimization is to write the short brief description about your business. In this section, you can actually include the description with the targeted keywords so it can also be indexed and compete on search engines as well as to be found by the social media users.

Keep in mind that you will write the short description only with the relevant keywords so your page will also get the higher rank in the platforms you are using and search engines.

And surely, don’t forget to included with the tags or hashtags if that will be possible.

In accordance of filling out the Bio section of your business pages on social media, the complete of all forms you are filling in, the better to help your audience as well.

Another social media optimization you will need to considering is to create the consistent NAP (Name, Address, Phone).

The interesting thing about NAP is that, it can also help search engines to rank your social media as well as the business site.

You will need to write the same NAP on all social media accounts you have registered and you must use the same format in writing them all.

For the best example, see how you are dealing with NAP in your site. That’s what you will be written on your social profiles as well. Ensure that the name of your business, the address, the phone numbers are written with the same format.

Last but not the least, the all above practical ways to build social media optimization won’t be work at their best if you have no editorial contents to share with your audiences and followers.

Today, there have been many social media tools to schedule your posts so they will really save your time with only one or two times of setting up.

And if you are confusing or running out of finding ideas about what else to post, just see what your competitors are doing or find the same businesses with yours to examples their works.

No time to do them all? then simply hire the social media bali services to finish all the hard works that put you into hassles. As simple as that since DIY things sometime is not for all the businessmen and women.

The Importance of Happy Employees in Building Your Own Business

One of the most significant factors to the success of your business is happy employees. It is because they are related to the productivity and satisfied customers. It is common for employees to feel underappreciated and mistreated by manager who keep breathing their neck and point out every little mistakes they make. This is not a healthy relationship you should have with your employees. As the owner of your own business, you are responsible of their happiness during work. Unhappy employees will only deflate your business because they will feel less motivated to contribute and reach objectives. 

Happy employees and your business smooth operation

When your employees are happy, it is easier to satisfy customers as well because you can fulfill their demand with increased productivity. Besides, employees are important element that can keep your business going. They are also the face of your business and company so it is vital to make them as happy as they can while working. 

The Importance of Happy Employees in Building Your Own Business

Happy employees for happy customer

One of the reasons why it is important to keep your employees happy is that because it is somehow related to the happiness of your customers as well. The correlation is easy. Just imagine when you have unhappy employees and they have to face customers with unhappy mood and sour face. As the result, your employees won’t be able to treat your customers perfectly. In return, your customers will leave with unsatisfied service. Of course, there are also employees who can keep their attitude in serving their customers no matter what mood they are currently in. However, happy employees will easily smile and give their best to serve customer without any force or fakeness. 

Happy employees for high quality performance at work

There is no doubt that when employees are happy, they will feel more motivated to work better. It is easier for them to work accurately to finish their tasks. Happiness is positive emotion which can drive your employees to do better. When they are unhappy, they will easily get stressed. It is also easier for them to lose their focus due to the things that bother their mind which makes them unhappy. 

Read More: Why Energy-Efficient Property Will Be Good For Business

Happy employees and improved business

Happy employees are important if you want to grow your business smoothly. It is because they will be more driven to have higher level of performance which affect the productivity and general performance of your business as well. If your employees are happy, it is easier to make money because everything is under controlled and well-organized without any drama.

Happy employees and smooth business management

Happy employees are easier to manage. Keep in mind that running your business means you need to manage many things including your employees. When they are unhappy, they easily make mistake which affect your business performance if it keeps happening. It is also harder to handle unhappy employees because they are more likely to be unwilling to cooperate. That’s why, it is important to keep your employees happy so your business management will come smoothly.