It is important to make sure that your business growth is in positive flow. There are many factors that affect your business growth. One of the is marketing strategy. Basically, there are two marketing strategies you can use to grow your business. They are traditional marketing and digital marketing. Both have their own points and characteristics of how they help promote your business growth. Lots of people today say that digital marketing is more powerful than the traditional one. However, it is not always the case because every business has its own characteristic that can be driven by particular force.
The idea of combining traditional and digital marketing strategies
Traditional marketing can be referred to any marketing strategies that is not online such as pamphlet, brochures, direct mail, billboard advertising, broadcast, etc. The use of newspaper or radio broadcasting have been proven to help business reach their target audience. Traditional marketing strategies are usually researched and they are effective in attracting local audiences.
Digital marketing can be referred to any marketing strategies using digital tools. The marketing strategies are usually conducted online platforms such as social media, email marketing, PPC advertising, etc. Digital marketing is getting popular due tot he change in culture, trend, technology advancement, and social life. The world has changed into something that is more digital and it influences how business goers market their business. Digital marketing is considered effective and cost-efficient compared to traditional marketing. It can also reach wider audience range globally.
Which one is better? Traditional or digital marketing?
Both marketing strategies have their own strength and weakness. For traditional marketing strategies. They are usually expensive. Also, there is no real time connection between sellers and customers which make relationship is harder to build. Meanwhile, digital marketing strategy provide real time connection with customers effortlessly. Good point of traditional marketing is that it’s still realistic because there are still people who are more accessible to traditional marketing strategies. Meanwhile, digital marketing’s weakness is its reliance to technology and sometimes, technology do breaks. Another issue of digital marketing is security. Online platforms are prone to have privacy violation and information leak.
The possibility of combining both marketing strategies
It is possible to combine both traditional and digital marketing strategies to promote better business growth. Using the right techniques and tools, it is possible to gain positive result of combining both marketing strategies. You can use traditional marketing strategies to heighten your digital marketing. Traditional marketing can be used to attract your target customers in local communities. In short, traditional marketing can be used to establish local customer base. Meanwhile, you can use digital marketing strategies to expend your target customers since online platforms are limitless.
By combining both traditional and digital marketing, you have chance to promote your business growth even more. However, it is also important to plan the marketing strategies thoroughly especially when you are going to combine both traditional and digital marketing. Make sure that both strategies can complement each other.