The pandemic has brought many changes including in business industry. There is no way to go back to normal before the breakout. Even travel industry has already make some changes to adapt with post-pandemic reality. Business industry should also be prepared to adapt with post-pandemic situation. During this tough time, you can make more effort to boost your business while communicating where you stand and showing your support to your audience.
Meaningful action brand can take during this tough time
People all around the world are suffering right now even though the pandemic is slowly getting better. Business is also one of the most affected industries due to the economic downturn. Many leaders both seasoned and beginner are challenged with situation that has never happened before. Surviving this tough time while showing your support is not an easy feat. However, it is possible for you to make your brand take meaningful action while trying to stay afloat.
Listen to complaints
During this tough time, you may receive complaints more than usual due to technical stuffs or other things. However, do not defend yourself but listen to your customers. If you are not fully equipped to respond to them then you can tell the truth. However, make sure that they are heard and show them that you are committed to fix their problems. Defending yourself will only end up in long arguments that solve no problem.
Do your audit
Assess and audit your stance and policies both internally and externally. To do this, you can rely on more qualified people such as educators, coaches, professors, or consultants. They are the right people to educate. Communicate with your audience like this will help your customers understand because they are being educated and informed not neglected. Aside from communicating with authentic and honest optics, let your customers know where your brand stand and where it is going.
Make value adjustment if necessary
Look at the values of your company using brand-value metrics and not result-driven one. Make sure that it is still aligned with your customers even if it is not fully. Some adjustment may needed but it will be good both for your brand and your customers.
Brand is reflections of company
Keep in mind that your brand is not just a symbol or logo. It is the reflection of you. Your brand should represent your value and objectives. Thus, make your brand closer to your customers so you understand why they come to your expertise. Mutual understanding will be achieved if you can communicate through your brand, letting your customers know that you are supportive of them.
The essence of evaluation
Your value and brand are important elements you can assess and evaluate. During this tough time, it is not easy to thrive. However, you are not alone in this. You have your clients and customers who also need your support. Evaluating your value is the first step you can do to know how to help your customers. This way, your brand can take meaningful action and your customers will know that they are still supported and cared for even during this tough time.