There are more businesses can be built through internet and one of the popular among the other available ways is to start building and optimizing the social media accounts.
I think I will not give you the reasons why you are going to do that for your business. Moreover, you have also been knowing that there are so many internet users today are signing into their social profiles and start interacting with what they are thinking to be interesting at the moment.
What is Social Media Optimization (SMO)?
Before we are getting started to optimize the business social media pages that you are going to do it yourself, let me give give you a short brief intro about what it is actually.
In digital marketing, there are 2 main popular strategies to build an online business which are getting the best rank for your site through Search Engine Optimization (SEO) and SMO itself.
Both are ways to build an online business to reach more audiences and customers for free or starting it using the paid service like the ads platforms.
And apparently you are possible to doing it all together if you’ve got time and budget. Else than that, you may need to hire the social media specialist or service if you have no idea to optimize your page in an advanced level.
But for now, let’s see what you can do by yourself alone since you don’t need to find services for something that is not actually consuming more of your time and money.
Recommended DIY practices in optimizing social media accounts
To start your own social media optimization, you have to realize that there are 2 kind of profiles based on their usage: Personal and Business.
The best example for this is after you have just registered on Instagram. There, you will find that the personal profile can be changed into business profile.
Doing this is important since each profiles have their own features and they will help your audience a lot in accessing your main business platform which is the official site.
The next thing you can do is that providing your business logo as the profile picture. Keep in mind that you will need a professional logo for this but if you have no skill in creating that, just make one that will not make you ashamed by that. You know what I mean right?
The importance of doing this is to promote your business brand and to be honest, this step can’t be skipped. So, spend your time for awhile before registering for social media accounts and find an inspiration for your logo.
The third thing to deal with social media optimization is to write the short brief description about your business. In this section, you can actually include the description with the targeted keywords so it can also be indexed and compete on search engines as well as to be found by the social media users.
Keep in mind that you will write the short description only with the relevant keywords so your page will also get the higher rank in the platforms you are using and search engines.
And surely, don’t forget to included with the tags or hashtags if that will be possible.
In accordance of filling out the Bio section of your business pages on social media, the complete of all forms you are filling in, the better to help your audience as well.
Another social media optimization you will need to considering is to create the consistent NAP (Name, Address, Phone).
The interesting thing about NAP is that, it can also help search engines to rank your social media as well as the business site.
You will need to write the same NAP on all social media accounts you have registered and you must use the same format in writing them all.
For the best example, see how you are dealing with NAP in your site. That’s what you will be written on your social profiles as well. Ensure that the name of your business, the address, the phone numbers are written with the same format.
Last but not the least, the all above practical ways to build social media optimization won’t be work at their best if you have no editorial contents to share with your audiences and followers.
Today, there have been many social media tools to schedule your posts so they will really save your time with only one or two times of setting up.
And if you are confusing or running out of finding ideas about what else to post, just see what your competitors are doing or find the same businesses with yours to examples their works.
No time to do them all? then simply hire the social media bali services to finish all the hard works that put you into hassles. As simple as that since DIY things sometime is not for all the businessmen and women.