Starting a business on your own allows you to learn many things. Also, you need to face the consequences of encountering many barriers in the process of achieving success. Finding new customers can be a real hurdle especially when you have not established your brand where not many people know what it is. It is a fight to cultivate an audience who are potentially interested in your new products or services. Not to mention that it is often for customer to be more hesitant in spending their hard-earned money.
Selling your first product to your first customers
Everything you do in your business is related to selling product or service to customers. It is very challenging especially in the beginning for you to convince audience to purchase. And here are things you need to know about sales and how to generate success from it:
Make everything about customer
One of the mistakes many business founders made is that they are too focused on themselves or their brands. Meanwhile, selling is about your customers. What you need to sell is something that your customers can take as solution and transformation to their problems. Your brand is the delivery in this case. However, it is not the hero of the story. Customers want to fee connected to a brand where they can feel heard, seen, and known.
Be passionate about what you offer
If you don’t believe in your product or service yourself then how can you convince customers to purchase it? It is important that you have personal attachment and passion to what you offer to your customers. It also makes convincing even easier because you can express your love for it. You can show how much you want to share what you love about the product or service with others so they can also take the benefits. When you are excited, it will be shown and the customers will get excited too.
Make something unique
What you sell needs to be standout. It means, you have to be bold to be different from others if it can make your brand more interesting and attractive in the eyes of potential customers. Make sure that the difference you have in your product and service is something that is beneficial for your customers. This way, your brand will standout naturally from the competitors.
Addressing your audience’s pain points
Selling means alleviating your customer’s fears and reservations. You need to help your customers overcome their problems. But you can only do that when you understand their pain point and addressing it. You can use marketing coy and graphics and implement practical things such as offering money-back guarantee, easy refunds, secure payment option, etc.
Selling with story
Storytelling in business is not something new. It is one of the best tools for entrepreneurs to sell their product and service successfully. A good story can captivate audience because they feel your story is relatable to what they have been or are experiencing. Hence, they will be interested in the value of your product and service.